Wall Street Balls

Using "the most checked balls on earth" to remind men to check their own.

1 in 250 men will develop testicular cancer. Self-examination increases the chance of early detection and successful treatment. But, while many men’s testicles go untouched, thousands of people check the bull’s balls on Wall Street every day.

Using text mining and image recognition we tracked every bull’s balls post online and commented with a uniquely created witty reminder for men to check their own instead.

The campaign slipped balls into the conversation, breaking the stigma around the issue, appearing on national news stations, and reaching over 2 million people from 21 countries with $0 media spend.